Beyonce and her daughter Blue Ivy pose in matching floral dresses – in a ‘twinning’ trend which has proved a moneyspinner for high street giant Primark.
The US singer, 37, and her little girl, six, wore the Gucci frocks – worth a combined £3,000 – in Paris.
But budget retailer Primark yesterday said demand for matching family outfits had kept customers flocking to its shops where clothes are much more modestly priced.
Beyonce and her daughter Blue Ivy pose in matching floral dresses – in a ‘twinning’ trend which has proved a moneyspinner for high street giant Primark
The US singer, 37, and her little girl, six, wore the Gucci frocks – worth a combined 3,000 – in Paris
Primark is also selling matching pyjamas for the family including a Harry Potter set starting at £8
A women’s denim jacket for £20 and children’s version for £12 were particularly popular with shoppers.
Primark is also selling matching pyjamas for the family including a Harry Potter set starting at £8.
Rival Matalan has also jumped on the bandwagon with matching mermaid dressing gowns and reindeer Christmas jumpers.
The craze made its way on to the high street after Beyonce and reality TV star Kim Kardashian both walked down the red carpet with their children in matching outfits.
Beyonce and Blue Ivy wore gold dresses priced at £7,800 each to the Wearable Art Gala in Los Angeles.
The trend helped push up Primark’s revenues by 6 per cent to £7.5billion as it shrugged off a general high street downturn which has seen hundreds of stores closed this year, threatening thousands of jobs.
Primark’s profits rocketed 15 per cent to £843million.
Primark says its share of the UK clothing market has ‘increased significantly’ as expansion plan bears fruit but retailer weighed down by Eurozone performance
The owner of Primark, Associated British Foods, said its share of the clothing market in the UK had ‘increased significantly’ in the last year.
Within the UK, Primark’s total sales rose by 5.3 per cent in the year to September, with like-for-like sales on a year ago up 1.2 per cent.
Globally, Primark’s total sales rose by 5.2 per cent on a constant currency basis, while like-for-like sales fell by 2.1 per cent, compared to 1 per cent increase a year earlier.
Boost: The owner of Primark, Associated British Foods , said its share of the clothing market in the UK had ‘increased significantly’
Across the Eurozone, Primark’s sales were up 4.7 per cent on a constant currency basis, but like-for-like sales fell 4.7 per cent.
Shares in AB Foods are up 3.25 per cent or 77.5p to 2,465.5p.
Primark said it remained committed to expanding its international store base and is seeking to expand further in the US and Central and Eastern Europe.
Primark plans to open another one million sq ft of retail space in the next financial year, including a huge 160,000 sq ft store in Birmingham that will become its biggest outlet.
The retailer also said it will be opening a new Belfast store following the destruction of its existing site in a fire in August.
Looking ahead to Brexit, Primark’s owner, AB Foods, said the group was making emergency preparations for the ‘unlikely’ event of a no-deal Brexit, which it said could cause disruption.
But the group also said that the UK’s withdrawal from the EU could have potential benefits for the company amid a shift in the British food industry.
Primark is unusual in not selling online and uses its website to direct customers to one of its 360 stores.
Social media plays a major role in the fashion retailer’s operations and the group claims it now has 13million followers, up from 10million last year.
No online sales: Primark is unusual in not selling online and uses its website to direct customers to one of its stores
AB Foods, which also owns the Ovaltine and Twingings brands, saw its annual pre-tax profits rise 5 per cent to £1.37billion.
The group’s retail operations accounted for just under half of its £15.6billion worth of revenues, which were up 1 per cent from last year, with the remainder divided between its sugar, ingredients, grocery and agriculture divisions.
Emma-Lou Montgomery, associate director from Fidelity Personal Investing’s share dealing service, said: ‘Associated British Foods has hit the sweet spot for investors again.
‘Not with its sugar business but with fast-fashion brand Primark, whose performance has more than compensated for the fall in profits in its sugar business as a result of the deregulation of the EU sugar market.
‘Primark has delivered its most significant profit growth in recent years and that’s especially sweet in a retail sector that has soured for so many other retailers. For many that 10% rise in the annual dividend for shareholders will just be the icing on the cake.’
Sophie Lund-Yates, a Hargreaves Lansdown analyst, said: ‘ABF continues to open up new stores, which given the challenges other bricks and mortar retailers are facing looks a bold move – but it’s working.
‘Overall sales growth is continuing despite declining like-for-like sales, and a popular summer range means margins and profits continue to climb.’
Chief executive George Weston said: ‘Looking ahead, management have clear plans for further investment and for pursuing opportunities for business improvement.’